YOU Coaching
Lyncia from YOU Coaching came to me wanting a new website. After zooming out a bit, it was clear the brand needed attention first. The brand hadn’t really been touched since it was made in the late 2000’s, and rather that patch it up, we decided to start from the ground up. However, the logo was still great; perfectly summing up Lyncia’s core values and with over a decade of exposure, it provided a fantastic foundation to work from.
The palette was stripped back and rebuilt around the blue already living in the logo — first tweaking the base blue and then complementing it with deeper and lighter blues to create consistant contrast. Owners Wide and Owners Text came in on typography, chosen for the way they match Lyncia's tone: warm, grounded, and direct.
One of YOU's genuine strengths is the experience people have with Lyncia in person, so we made Calendly the primary CTA on the site — skip the contact form, get them into a conversation. The site was designed in Figma and built in WordPress, keeping the same developer and ecosystem Lyncia already knew.